One size doesn’t fit all. Realize your first RFM analysis. 2/2

One size doesn’t fit all. Realize your first RFM analysis. 2/2

As a business owner of a small or medium company, you may think that marketing customer analysis is made for large enterprises. You have learnt to be focused on your cash flow to survive and marketing would come after. This is quite normal. But realise that you miss an interesting part of your business analysis, and the basis for your sales strategy. And this analysis will only take a few hours to be done and may even be automatised. If you have the records of your sales and M.S. […]