Comment identifier un lead : méthode classique ou inbound ?

Comment identifier un lead : méthode classique ou inbound ?

Un lead est une piste commerciale. C’est un prospect dans son état premier. C’est donc par là que démarre tout travaille commerciale. Lorsqu’on affine la notion de lead, on peut diviser un lead en deux catégories : les MQL (marketing qualified leads) et les SQL (sales qualified leads). […]

Adblocks : pourquoi l’inbound s’en moque ?

Adblocks : pourquoi l’inbound s’en moque ?

Le marketing utilise à outrance la publicité intrusive comme arme de communication pour imposer ses produits et services. Pour s’en préserver, les internautes installent de plus en plus de bloqueurs de publicité. C’est aujourd’hui un internaute sur trois qui a un adblock installé, et ce chiffre monte à 55% pour les 16-24 ans, nos futurs consommateurs ! Y a-t-il une solution à ce problème mondiale ? La mauvaise nouvelle c’est que ce phénomène s’accroit de mois en mois avec toujours plus d’adblocks installés. […]

What is Social Selling – a first approach

What is Social Selling – a first approach

What is Social selling, or social media selling… Are you bored with this terms? It’s maybe because as many professionals you hear it every day but you don’t really realise how social selling can help you and your sales team to reach great successes.
What is social selling?
Are you a sales professional in a small or medium company? If the answer is yes you certainly work on your actual customer database, in the best case with a CRM to help you. If you are well organised, you intensively use tasks and emails and your best friend is your phone. […]

Digital marketing – What Where Why How When Who? (Psst! Yes it’s also for you!)

Digital marketing – What Where Why How When Who? (Psst! Yes it’s also for you!)

If you are a small business owner or manager and you decided to read this article you already are on the good track to start your digital journey and improve your marketing. And the good news for you is that you can start as soon as tomorrow to do a lot on your own if you wish.
What… is digital marketing?
If you ask marketers what digital marketing is, you will definitely have different answers based on their experience, skills, industry… And because digital marketing is constantly evolving the answer is not so easy. […]