Vous aussi vivez une grande histoire d’inbound

Vous aussi vivez une grande histoire d’inbound

Certains couples ont marqué l’histoire. C’est le cas en marketing avec la création en 1996 de la société Hubspot par Brian Halligan et Dharmesh Shah.

Découvrez comment est né l’inbound marketing et comment séduire vos clients. […]

Inbound marketing définition et méthodologie

Inbound marketing définition et méthodologie

Le monde du marketing (et du marketing digital) se transforme au même titre que le monde de la vente. En tant que consommateur averti et connecté, dès que j’ai besoin de faire un achat je me précipite sur mon ordinateur. Ce peut-être pour trouver ma prochaine destination de vacances, acheter mon prochain appareil photo, ou tout simplement me renseigner sur ma nourriture. […]

What is Social Selling – a first approach

What is Social Selling – a first approach

What is Social selling, or social media selling… Are you bored with this terms? It’s maybe because as many professionals you hear it every day but you don’t really realise how social selling can help you and your sales team to reach great successes.
What is social selling?
Are you a sales professional in a small or medium company? If the answer is yes you certainly work on your actual customer database, in the best case with a CRM to help you. If you are well organised, you intensively use tasks and emails and your best friend is your phone. […]

Digital marketing – What Where Why How When Who? (Psst! Yes it’s also for you!)

Digital marketing – What Where Why How When Who? (Psst! Yes it’s also for you!)

If you are a small business owner or manager and you decided to read this article you already are on the good track to start your digital journey and improve your marketing. And the good news for you is that you can start as soon as tomorrow to do a lot on your own if you wish.
What… is digital marketing?
If you ask marketers what digital marketing is, you will definitely have different answers based on their experience, skills, industry… And because digital marketing is constantly evolving the answer is not so easy. […]

How small business owners approach digital marketing?

How small business owners approach digital marketing?

I recently downloaded a very interesting survey from Infusionsoft & LeadPages on the behaviour of small business owners towards digital marketing. Although the results are related to the US companies, I’m sure the conclusions can also be applied to Europe or Asia. Below what I found the most relevant from the perspective of companies that start their digital marketing journey.
About the methodology
I would first point out that the methodology of this survey is not very clear because we have no information on business sectors, their size, or who were the respondents. […]